As a wife and mother of two, I'm always trying to provide my family with products that are safe, simple and reliable. In the winter of 2014, my children had very chapped, dry cracked lips. Nothing over the counter was working. Why not create something myself? I sought out to make the perfect "lip balm" and "lip scrub" to create a lip treatment for my family. After months of research & development in my very own kitchen, LIPLUXE was created. We combine powerful, therapeutic essential oils and several natural emollients in a non-petroleum base. Our unique blend works as a balm to aide in the healing of dry, cracked, chapped lips. The vegan base we use provides outstanding moisture and a beautiful gloss. It leaves you with hours of long lasting wear. You will absolutely love it.